Creators are an essential part of how consumers discover products today. Partnering with Iconically allows us to collaborate efficiently with high-impact influencers who authentically communicate the value, variety, and excitement of our sellers to U.S. audiences.
Hattie Xie
Senior Specialist, Influencer Marketing Management, AliExpress USA
Auction
- 3000+ Creator Views
- 500+ Creator Bids
- 100+ Creator Winners
About AliExpress
AliExpress is a global retail marketplace owned by Alibaba International Digital Commerce Group and second in size only to Amazon. Unlike other online marketplaces, AliExpress does not sell products directly and instead partners with third-party sellers and ships their products all over the world. The platform offers a wide range of products, including fashion, beauty, electronics, pet supplies, accessories, shoes, baby supplies, home improvement tools, and even cars and motorcycles.
The Challenge
AliExpress US spring fashion promotion is one of the marquee shopping moments for the year, offering shoppers significant savings across thousands of products. US sales efforts benefit from credible endorsements and culturally relevant storytelling tailored to diverse markets. The challenge would be to recruit top performing influencers to their new product campaigns in time to take full advantage of the spring surge and drive incremental sales.
The Solution
AliExpress launched numerous campaign auctions on the Iconically platform. One of which featured apparel from the HEARUISAVY OFFICIAL STORE that received over 600+ creator views and 31 creator bids within 72 hours. The influencer marketing team selected an auction winner that drove hundreds of new customers to the storefront and delivered 3x return on ad spend. The campaign focused on genuine product discovery and creator authenticity, empowering influencers to showcase their favorite AliExpress finds in ways that resonate naturally with their communities.
The Takeway
Iconically connected AliExpress with a vetted network of US creators to drive awareness, consideration and conversion through authentic, influencer-led content. Creators produced engaging, relatable content that highlighted trending products, exclusive discounts, and limited-time offers available during spring promotions, helping AliExpress sellers reach net new audiences while strengthening trust with existing US shoppers.
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