Iconically genuinely feels like an extension of our in-house team, they've been instrumental in unlocking the opportunity to partner directly with top Amazon influencers. We're really happy with the results we've achieved, and their team focuses on understanding the brand's needs to build successful campaigns.
Cecilia Perez
Head of Influencers, Affiliates & Partnerships, CGK Linens
Auction
- 400+ Creator Views
- 17 Creator Bids
- 2 Creator Winners
Campaign
- 500+ Customer Clicks
- 100+ Customer Orders
- 8.5x ROAS Delivered
About CGK Linens
CGK Linens is a luxury bedding brand and Amazon Best Seller. Its affordable bedding products are a creator favorite on Amazon and have been featured by top publishers.
The Challenge
Amazon spring promotions are an important sales event every year for new product launches and CGK Linens saw an opportunity to increase their advertising reach with creator-led campaigns. The challenge would be to recruit top performing influencers to their new product campaigns in time to take full advantage of the spring surge and drive incremental sales.
The Solution
CGK Linens launched a campaign auction on the Iconically platform featuring their lightweight 4-piece bed sheets that received over 400+ creator views and 17 creator bids within one week. The affiliate team selected 2 auction winners, paid a total of $200 in flat fees and ultimately drove $2,096.48 in gross merchandise value delivering an 8.5x return on ad spend, while simultaneously increasing the best seller ranking for their new product listing by 58,416 positions. This substantially higher Amazon product search ranking resulted in continued organic sales well after the campaign concluded.
The Takeway
Iconically helped CGK Linens secure top influencers to scale up their Amazon creator campaigns for spring product promotions driving incremental sales and increasing rankings.
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