People trust people over ads. Influencers drive more than results, they bring loyal customers.
Maisie Z.
Affiliate Marketing Specialist, GAYHAY
Auction
- 600+ Creator Views
- 21 Creator Bids
- 3 Creator Winners
Campaign
- 1000+ Customer Clicks
- 100+ Customer Orders
- 24% ACOS Delivered
About GAYHAY
GAYHAY is a women’s activewear brand and Amazon Best Seller with over $150 million in annual revenue. Its leggings are a creator favorite on Amazon and have been featured by CNN, Yahoo and Brainjolt Media.
The Challenge
GAYHAY wanted to scale affiliate revenue with precision and purpose. They saw success with top publishers, but sales were still sporadic. So they looked to influencer marketing campaigns to help even quarterly revenue.
The Solution
GAYHAY launched a campaign auction on the Iconically platform that received over 600 creator views and 21 creator bids. Putting their product on the radar of numerous Amazon top performing influencers.
They selected 3 auction winners based on each creator’s proven ability to generate GMV, and paid 10% in commissions plus $177 in total flat fees; resulting in over 1000 customer clicks and 100 customer orders.
With a 24% ACOS, the campaign exceeded returns typically seen for Amazon PPC, which unlike creator content does not boost product search ranking nor continue to drive sales after the campaign has concluded.
By investing in influencer campaigns, GAYHAY is no longer just renting ad space, they're gaining top position in search results for their category and owning creator real estate.
In addition, Iconically’s creator network tapped into communities GAYHAY hadn’t reached before—delivering stronger AOV than any other performant ad channel.
The Takeway
Iconically helped GayHay to bolster its publisher sales with added creator and search revenue as well as reach new audiences.
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